“In the SME market, it’s crucial that any firm trying to innovate starts with what its purpose and identity is. Clarity around this informs what positive change and valuable innovation could be.” Vidisha Joshi, managing partner at Hodge Jones & Allen, says: “As a firm, when we consider innovation, we’re always very clear in defining what it means to the business.” For her, innovation is the successful introduction of a product or service. Innovation can and often does involve technology but it’s not always a fundamental component.

Turner agrees: “Traditionally, people may have thought about innovation as the application of technology but it could also simply mean stopping something that you do to ensure alignment with your purpose and identity – as it was in our case.” ‘Innovation’ is just a word if it does not include execution, says Gary Gallen, founder and CEO at rradar. “Real legal innovation has an effect that you can see and feel. And it should be about improving lives, performance, and the environment through reconsideration, relearning, reshaping and redesign.”And, he adds, that doesn’t necessarily mean it has to be unique and never done before. But whatever it is, it has to be done with the clients’ needs involved in the design and a focus on delivering their outcomes.

The above was an extract from "Innovation Nation" published by LPM today February 2019.

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