It's rare to hear an Advisor claim to be a sales expert, but when sales growth is an acknowledged key element to success, the conversation can be awkward. How do you maintain your position as a valued Advisor without diluting your differential by bringing in another Consultant. Easy, introduce your client to the SalesEnabla. SalesEnabla is the smart, fast and cost efficient way to create your client's online sales playbook. Personalised and packed with their unique knowledge, it will include examples of their best practice, specific terminology, how to win, great success stories and will cover every element of their sales journey. The playbook is an invaluable record of knowledge and experience which won't leave your client's company when an individual does. Whether it's staff on-boarding, sales skills collaboration or day to day sales behaviour, the playbook is the simple way to ensure a structured and consistent approach is being followed.
The SalesEnabla stands alone in the playbook field. It is underpinned by comprehensive foundation information and example businesses to illustrate what might be included. The unique design allows each company to take advantage of the wealth of information but is not prescriptive in how their playbook should look or what it should include.
As a Trusted Advisor, you can simply refer your client to the online SalesEnabla or, if you want to be more involved, you can do the simple training and assist your client in building their playbook. It may not make you a sales expert but it will protect your advisory position and give you the freedom to offer a solution that meets your client's sales growth aspirations.
If your clients are smart, time-poor, knowledge rich and need to maximise their sales potential, your advice for a winning solution should be the SalesEnabla.
In all our interactions with clients we engage key stakeholders and work with them on all stages of the journey to success. There will be different stakeholders at every stage from CEO/MDs through to Sales Leaders and Investors. Our emphasis is on building solid, respectful working relationships every step of the way, because only this will achieve the best, sustainable result.
Observing hundreds of owner-managed businesses it made me aware that regardless of industry sector, businesses often fail to reach their potential for the same reasons: arrested growth and stalling sales. To combat this, I developed a comprehensive methodology which underpins the Sustainable Sales System©
A good operational structure will give you sustainable growth and repeatable sales success. The process is the engine room of your sales function. It ensures your sales staff are using learnable, repeatable, measurable and consistent methods, specifically designed to achieve your sales objectives.
Consistent management is vital to allow you to plan your time and minimise urgent action that is taken at the expense of more important planned activity. A strong sales vision, performance management and a clear and effective sales process will ensure you run a successful sales team.
Building a successful team is about identifying and training the best people to do the job. A Sustainable Sales System©, takes the pain out of one of the most demanding challenges in business and makes it a whole lot easier to keep your most valuable assets at the top of their game.
A clearly defined and well-articulated vision is the lifeblood of any well performing, successful company. Your vision gives your business a sense of direction, it forms the basis for your targets and the criteria you need to meet to achieve your business goals.
The Four Pillars – Vision, People, Process and Management are the foundation of the Sustainable Sales System©
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